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Recently, I sat down with Aberdeen Group’s CMO-in-Residence, Trip Kucera to discuss the value of third party research in content marketing. As Trip talks to B2B marketers every day about their content marketing strategies and challenges, his insights are particularly relevant on what the best practices are for the Best-in-Class. Here are just a few of the key points we gleaned, but for even more insights, you can check out Trip’s latest post about third party research on CMO Essentials.
The right data is the key that can open the right doors. And with the Ci Technology Database (Ci TDB) from Harte Hanks Market Intelligence, that key comes in the form of high-quality, targeted data designed to deliver. Developed to generate greater lift for a variety of sales and marketing efforts, our database includes key decision-makers with direct purchasing responsibility for technology products and services in 500+ unique technology selectors.
Without a doubt, sales and marketing efforts can only improve when you recognize what’s working – and what’s not working. Marketers need to understand their current customer base and apply that knowledge to potential prospects and markets. But how?
With TargetSmart, you’ll be able to identify, refine and prioritize markets and prospects by uncovering and analyzing common characteristics among your best customers and opportunities.
