How Great Content Marketers Curate as Great Writers Steal

There is honor among thieving writers… That is, there is honor in the way great writers steal. In The Sacred WoodT.S. Eliot wrote, “Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.”

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Content Marketing Solutions

Fact-based research to propel and enhance your content marketing efforts

Want a quick, easy and credible way to help supplement your own content creation efforts?

Using third party research content from Aberdeen Group provides you with fact-based research that can do some heavy-lifting and create a value-added connection with prospective buyers. Be the marketer (and the brand) that helps a buyer find their way by sharing content that educates and informs. 

ContentAccess – Unlimited access to research, curation and more

Research content has always been available to marketers, but it normally comes with red tape around usage, and a complicated contract. We want to make working with professional researchers easy for marketers, and that’s why we created ContentAccess: a content-as-a-service offering where marketers receive unprecedented access to three years’ worth of Aberdeen Group research, along with the ability to curate or repurpose the data contained in our reports into client-branded assets.


  • Three subscription levels (Curator, Curator+, and Enterprise) designed to meet the needs and budget requirements of any marketer
  • Ability to simply copy and paste text, charts, data points, and quotes into your client-branded content
  • Curator+ and Enterprise levels grant quarterly access to our analyst team to keep your team of program and product marketers on message and on trend with access to the latest research that aligns with your campaign efforts

Blog Authoring – grow your social influence with guest blogging services

If you have a blog you know you need new and fresh content populating it weekly, if not daily. One of the best ways to increase visibility to your blog is by featuring guest bloggers on a regular basis. Aberdeen Group analysts frequently guest blog for leading B2B companies like IBM, Sage, McAfee and more. Our guest blogging packages include:

  • A comprehensive planning session with the analyst
  • Incorporation of relevant Aberdeen research data, trends, and highlights
  • Collaboration with the analyst and their social footprint to expand reach and engagement of guest authored content 

Campaign Bundles – research content for the buyer’s journey

There’s no way around it, well run campaigns require a lot of content. And at the earliest phases prospects don’t want to hear from your brand. They are in the discovery phase and your job is to serve up content that helps them understand more about their problem, and start building trust and credibility. Campaign Bundles are a perfect way to do that. We call it snackable content. We package together short and long form Aberdeen research content on a given research area, and voila you have all the content necessarily to launch a campaign.

  • Available in packages of three, four or five assets
  • Each bundle includes a long-form research report
  • Short form content assets are1-2 pages in length and come in a variety of formats

Persona & Market Insights – start your content & messaging strategy off right 

Know the market. Know your buyer. It’s a product marketer’s mantra. If you get this wrong chances are your programs will suffer, your messaging will be flat and your offering just won’t stick. Let our team of market-leading experts help provide insight into what your personas are thinking, challenged by and addressing by unpacking relevant research findings that can help point your messaging and go-to-market strategy in a the right direction. Don’t spend your hard earned marketing dollars on advisory services – just secure a Strategy Day when you need it to vet messaging, better understand market trends, or dive deep into personas.

  • Strategy Days are available in full (6-hour) and half-day (3-hour) sessions
  • Pre-planning session included to consult with the analyst on your specific objectives

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The Anatomy of Better Demand Generation: A Mindful Infographic

Data and content are the two key halves to any effective demand generation program. But how exactly do these two marketing practices come together in one overarching strategy?

As data-driven marketing and content marketing can be complex enough topics on their own, we decided to simplify the relationship by using something we all (hopefully) use every day – our brains. Just as analytical and creative capacities meld together in our minds, so too do data and content for demand generation.

With that in mind, this infographic visualizes the key considerations for effectively combining the power of data and content to build out better demand generation.

Juts like the brain, we’ve broken down our findings for data and content into relevant lobes. For data, the 5 key categories are:

  • A data-driven strategy
  • A process for maintaining and enriching overall data quality
  • An ability to record and analyze data
  • A well-informed targeting and segmenting system
  • An effective practice for applying data to solve business challenges

And for content, the 5 key categories are:

  • Content aligned to specific objectives
  • Content of notable and noteworthy quality
  • An effective and efficient process for creating content
  • A measurable process for driving conversions
  • An ability to distribute content across multiple channels

Together, the powers of better data practices, and an organized content strategy lead to a better demand generation programs. We hope you’ll find this infographic to be of use to you in informing and implementing your own demand generation efforts. Feel free to share this post, or the infographic itself. And be sure to check out our resources section for a closer look at the sources that informed this infographic.

For more information on building out better demand generation, contact us today.

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