Inform and engage your prospects with Aberdeen Group Research, delivered in just about any format
Don’t tell anyone – but research content doesn’t have to be boring. Research has to work hard to engage and generate interest with prospects in order to start a meaningful dialog with your brand. While Marketers will always need heavy hitting research reports, you also need content formats that are visual and enticing. And content backed by Aberdeen Group research data will provide the value buyers are looking for by sharing insights, trends, and best practices that simply can’t be found anywhere else. Let us help you:
- Highlight industry or persona focused data to validate your point of view and demonstrate your understanding of your customer’s biggest challenges
- Visually communicate complex ideas in simple, entertaining and engaging ways
- Expand your footprint by sharing shorter content formats that will reach and engage with your target audience in the social sphere
Here’s what we can create for you:
Video
Over 55% of marketers who use video in their email campaigns report increased click-through rates*. It’s no surprise: video is a proven way to effectively engage your target audience, particularly if you share meaningful content that offers best practice guidance or helps solve a prospect’s current business challenge. We work with you to engage your buyers with compelling industry research and analyst perspectives that support with your go-to-market message and campaign efforts.
eBooks
There’s a reason why 89% of best-in-class marketing organizations use eBooks to generate awareness early in the buyer’s journey: a quality eBook is a proven method to attract qualified leads and convert them to customers. They’re social-friendly, shareable and can be used to feed multiple channels. Our eBooks are designed to engage readers from start to finish and illustrate key Aberdeen Group research findings – pertinent to your target audience – in an easy-to-consume format.
Infographics
Infographics are one of the most popular methods to dig into a new perspective, explain a complex concept or refresh interest in an established technology category in a profoundly different way. In fact, 67% of best-in-class marketing organizations use infographics to generate brand awareness and connect with prospects early in the buyer’s journey. We’re your one stop shop: we have the data that matters to your prospects and a creative team capable of bringing your vision to reality.