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Whether remembering life at school triggers fond memories or even hard-learned lessons, as professionals, it’s difficult for us to argue with the results. From teachers actively pushing us to bring out our best, to report cards aptly reporting on our progress, school was a rare time when so much attention and effort was spent on our own personal growth. Today, as marketers, data rekindles that old scholastic spirit of growth by both equipping us for success in identifying valuable opportunities, and by driving improvement trough measurable benchmarks. With that spirit in mind, we created this Data-Driven Targeting Report Card in order to help you grade your strengths and identify your opportunities for improvement in your target marketing efforts.

As marketers, give us a lead and we’ll be set for a minute, teach us how to get leads, and we’ll be set for our careers…

There’s a lot of back and forth about data. Some perspectives position it as the solution to a wide range of problems, while others find the level of information to be creepy or suspicious. To keep data on the up and up from a marketing standpoint, here six things a data-driven marketer should never do…

There’s a lot of personal investment that goes into creating content. We don’t just pull levers and print out content like a cold assembly line; we all have to invest our time, creativity and talent into our marketing assets in order make them relevant, relatable, and effective.

How interesting would the Jedi be without the “Dark Side” of the Force? Would Batman be as endearing without the Joker?

Every four years, a strange thing happens in the summer… In offices around the world, people are ducking out or disappearing at certain hours of the day to back rooms or nearby bars where even from a distance, cheers, chants and sounds of excitement randomly erupt.

No time, no budget, no resources… no problem. In marketing, we’re regularly under pressure with the odds against us and time winding down.

There is honor among thieving writers… That is, there is honor in the way great writers steal. In The Sacred Wood, T.S. Eliot wrote, “Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.”

The perk of data-driven marketing is that it actually produces data on why it works.

We don’t just happen upon effective marketing initiatives, or strike it rich with successful campaigns by hapless strokes of luck.